Sunday, June 14, 2009

Chapter 2 - I Forfeit The Right To Complain

INSTANCE 1


The scene…Its 2pm in the scorching Ajmer heat…I am the pillion rider on a Hero Honda Super Splendor (yes…the model name is important) and my salesman Raghu is driving the bike…for the past 10 minutes…at exactly 30 kmph
Me to myself: aaarrrgghhhhh….am gonna tear my hair apart…its 2 in the afternoon…there is not a sane living being, not even a freaking dog on the road…and we….arrrgghhh…why are we not moving!!!!
Me to Raghu: Bhai…yeh isse tez chalti nai ya tu chalata nai?
Raghu (Smiling…as he always is): Chalti hai na Bosshhh (he has a lisp)…tez chalti hai
And saying so he continues to drive at 30...occasionally hitting 35. What’s even more irritating is the gear shifting and the acceleration…I think it took us 2-3 minutes to get to 35…our top speed!

INSTANCE 2

Here in Ajmer, I don’t have any conveyance…so I requested one of the salesmen to pick and drop me since He lived that side only and I had already calculated that it would be just a 1.5 km detour for him. There was a moment’s hesitation, and he smiled and said – ‘Sure Boss….

INSTANCE 3

It was Raghu again…he had been wearing the same dirty t-shirt for the past 5 days…when I playfully commented…’abe Raghu…bhai shirt chipak gayi hai kya’. Raghu laughed a faint smile, and wore the same shirt next day…

INSTANCE 4

I made a rule today…every salesman needs to report at 9.30 am sharp…attendance to be marked in an attendance register. Most agreed…some immediately and some by persuasion…but Himanshu…he didn’t say anything and left. The others later told me that he tales computer classes in the morning before coming.

-------------------------------------------------------------------------------------------------

I’m sure everyone has by now grasped the common thread running through these instances (or have you…). But some calculations first:


Avg salesman’s avg salary:- 5000 (the range is 4000-6000 basis incentives)…(and it’s an extremely demanding job. Atleast 10 hours a day, 7 of those out in the market in the scorching heat or freezing cold…as the case may be.)

Avg kilometres travelled, in a month, by the salesman on his motorbike (yes, all salesmen have to use their own bikes to work the market) – 30km(per day)*27(working days atleast) = 800km(approx)

Avg mileage a Hero Honda Splendor gives (yes..all salesmen use this bike..ALL): 55 km/litre (its way lesser than a normal Splendor, because the salesmen have to start n stop the bike at 30 shops a day which are all 0.5 km apart)

So, at Rs 45/litre, avg money spent per month on petrol = 800/55*45 = 650 – 700 bucks on petrol burnt to do the job (haven’t included personal usage)

Include another 100 bucks avg on maintenance (don’t smile…a salesman’s bike is his most prized asset…he knows it’s his bread n butter earner - and he treats it better than most of us would) and the effective salary goes down to 4200 bucks a month!! (Haven’t included official phone calls yet)

I could’ve done a back of the envelope calculation on their personal absolute essential expenses (and don’t forget the huge EMI for the bike – it costs 45000 bucks), but I think it’s pretty evident that making ends meet is almost impossible. Yes, they do have family support, but they also have family to support…so I’m not even going down that branch.

So what’s the point of all this…should we pity them!

Personally, that’s what I did initially. I couldn’t figure out for the life of me how the hell could they afford a bike in the first place. I still haven’t been able to fathom how they manage expense…it’s a thought that constantly occupies my mind…but the instances I quoted above, gave me some clues…they also made me realise that ‘pity’ was the ultimate disrespect I could dish out to these extremely respectable people. Here’s how:

From Instance 1: There is a green coloured area on the speedometer of these bikes (I’ve been riding bikes since 10th standard and I never noticed it) that is the ‘Economy driving zone’. It is from 30-50kmph and Raghu always…ALWAYS drives within it. As everyone, that’s the first thing I noticed…but what I missed is how he calmly said – ‘isse tez chalti hai na boshh’ and then kept driving at the same speed. I later realised how all of them had adopted subtle cost cutting measures and made it a part of their lives (every salesman has adjusted his diet so that he doesn’t have to eat while working in the market…he takes a heavy morning breakfast and a heavy dinner and skips lunch; everyone of them wears a 100 Rs helmet...ALL THE TIME…because paying the challan is not an option). It’s hard to understand…but believe me…it’s not even something they notice now…nor do they feel pity for themselves…it’s just normal…their bikes moves at 35 just as normally as ours wouldn’t go below 60.


From Instance 2: While cost cutting measures (btw, it’s just us who think of them as ‘cost cutting measures’) are a part of life…the calculations are done for the entire month…right down to the last penny! So any deviation…any spike…even a 1.5km detour…is beyond elasticity limits.

From Instance 3&4: Most of my salesmen are young unmarried guys. All of them LOVE to dress smart. From flashy jeans to shades to perfumes…they do it all! The others have their own passions…one loves perfumes…the other loves eating…and they all do it. So while Raghu will cut down on washing clothes and save mind boggling amounts of fuel (one day Raghu comes to me running – ‘boshh boshh, maine reserve main gadi 150 km chala li’ – that is almost 70 km/litre!!!) to save some money, Himanshu will work 2 jobs but wear the latest trends and the best shades and shoes to match!


From Instance 5: (don’t go back up…it’s not there) – Inder Singh, another salesman (he, btw, somehow manages to have a ‘pauva’ with him all the time) lost his mother last Tuesday. We worked half day that day, and headed for the funeral. While I was busy grieving for his loss, my colleague Alok collected some money from the team and offered it to Inder. I was shocked…not that he did so, but at my ignorance! I never realised how this funeral came with monetary implications. No, Inder didn’t accept the help, but I wonder how and to what extent this unforeseen expense must have disrupted life. I still feel extremely bad that I have to talk of a funeral proceeding in such terms…but that’s just the truth…and I am trying to make my peace with it.


Btw, Inder Singh has an Airtel tower in his backyard that fetches him 5000 a month.
-------------------------------------------------------------------------------------------------

PS: Here is what inspired this post: I had just recently done the calculations I’ve indicated above, when I remembered that on getting my first salary, I had taken my folks out for dinner to the most expensive hotel in town. A meal for 3 had cost me 5500 bucks…more than a salesman’s monthly salary. I couldn’t make peace with this number…I just couldn’t…and then Raghu came along…smiling as usual…’Boshh Boshh..aap saala time hotel ka khaana kha kha ke paleshan ni ho jate…main kal ghal se khana banwa ke launga aapke liye’
– I was at peace.

Monday, June 8, 2009

Chapter 1 - The Handshake

Well...what better way to start the book...than to welcome you with the world's most oft used greeting - the handshake! But wait a second - I am a wily yet lonely shop owner and I must first know who you are, so that I may decide what handshake you deserve!! Pick the option that describes you best:


1) Respectable Stranger - You are on training to be an Area Sales Manager are you...hmm...now let me see:

Do I have any grievances against your company - No

Do I hate the guts of this guy who is introducing you to me - No

Am I older than 60, in which case nothing matters to me but making everyone's life miserable - No

Well then great..you shall get the Proper Firm Handshake...not too dramatic...not too light...just right!!

2) A guy from Levers - I don't care who you are...the salesman may call you boss...but no one is my boss...let me see...hmmm


Do I have any grievances against your company - like hell I do (when are you going to pick up the damages from my shop...why don't I get supplies at time...company humen lootne pe kyun tulli hai!!)


Well that's it - you get the Non-Committal, Disrespectful, 'Half my finger will touch half yours and I wont even curl myn' handshake...you know..the one where you wonder later whether you were actually shaking the guys hands or checking to see if he really was there!

3) Respectable guy from Levers - I am a big shop owner..you are going to be a hot shot...I am amazing at building relations...hmm...let me see


Do I have any grievances against your company - Maybe...but I have my own way of gettin stuff done..

Do I hate the guts of this guy who is introducing you to me - No...or maybe...but I'm good enough a diplomat to make him feel like Ive never loved anyone else more

Am I older than 60, in which case nothing matters to me but making everyone's life miserable - No

Well then...you've earned yourself a Double Handed..Full Fledged...Handshake...where I cup your hand with both of myn and shake it violently till you wonder whether we are Siamese twins or whether I am gay. Ill tell you how intelligent you are (though we've met for just 10 minutes)...I'll tell you a few stories of bravado n intelligence of my own...ill basically suck up!

4) An IIM Grad!! Well...I might be a big or small shop owner...but I am extremely erudite and hence I shall talk to you in English and give you a 'stiff upper lip' equivalent of a handshake..but wait...what shall I talk to you about!...hmm...let me see


Do I have any grievances against your company - No - Well in this case it has to be IIM.. about how tough it must be to get in...about this nephew of myn who is preparing for MBA...this cousin of myn who went to IIM A and is now with swiss bank...and If you are lucky...about my own extremely amazing educational background (why again are you sitting in a shop!!)


Do I have any grievances against your company - YES!! Man..you are in for trouble...get ready for discussions on margins...revenues (the 2 words i know...don't mock me).. about how the fmcg business model is so tilted against the shopkeeper (more on this later) ...and ofcourse...to assert the credibility of my statements...I shall make them all in extremely grammatically flawed english (or something like it)

5) A company guy - Well I am a small shop owner with big problems...and...

Do I have any grievances against your company - Yes...and you know why??

Do I hate the guts of this guy who is introducing you to me - YES...thats why!
So Ill offer you a firm professional handshake, with a look that says...you better fix what I haven't told you as yet...or even better...ill shake your hand while looking at the other guy...my eyes sayin...you are in for it dude...your nuts are myn!!

6) Do I know you...do i need to know you...do you even matter!! - I am a large wholesaler (lalaji)...

Am I older than 60, in which case nothing matters to me but making everyone's life miserable - YES!!

I have seen many come and go...so I wouldn't even take notice...yes yes...I hear someone in the distance introduce you to me...ok...I shall nod my head...and in doing so acknowledge your presence...and then start ranting off what I think about you, your company, this world, my neighbours underwear that he dries on my wall, the way the world used to be and how our women were fuller and more obedient than nowadays...but shake your hand...GOOD LORD NO...I shall not!!


These are the major types of handshakes that I have been party to in the past one month...there are many more P&C's...depending on a combination of the factors I have listed...but all those other handshakes have these 6 as basic ingredients in different quantities.Also, these are similar variations on the 'namaskar'...but i am sure you get the picture.

What's important is to understand how the shopkeeper tells you so much about:

  • Who he is
  • Who he thinks he is
  • Who he thinks you are
  • What that means to him
  • What he wants from you...what he expects from you
  • Whether he uses moisturizer...and does he help his labor with stocking the cartons
  • And most importantly...about how you must prepare yourself for what he wishes to throw at you

...with just one handshake!!

Sunday, June 7, 2009

The Other Side

Welcome!!
Now that you have shown the courage and decided to follow me to this new blog (refer latest post on http://patternedrandomness.blogspot.com/ )... welcome aboard!! Over the next one year...I shall attempt to capture all that is worth capturing (I decide the worth :)) from the one year training that I shall be undergoing at HUL. Each component of the training will make a separate book and each experience shall make a chapter within it. Unlike a normal book, there wouldn'e be continuity between chapters...which by design is in line with the theme of Total randomness that the blog follows. But the author (I always wanted to refer to myself as 'the author' :)) is sure that his amazingly intelligent and erudite audience shall make up their own mental picture of how these disconnected pieces join up...and hence shall form their own story of what I went through (which is as it should be)!
In case you can find a pattern in this chaos...do let me know..your questions...comments...discussions shall help keep the blog alive and the posts coming.
Book I - The Sales Stint!
We begin our journey in the arid lands of Rajasthan...the place where I shall be spending 5 months (starting may) of my training. This shall be my sales stint...the 19 week period where I literally sell soaps to earn a living! Along the way, I shall treat this blog as a tool to reflect upon, to share and to analyse the various things I notice and the varied experiences I have (since this blog comes a month after the stint started...I already have a few things to share!)
Yea yea...no one likes the preface...wanna start with the chapters...well just a little background before we get going. I started off my stint in Jodhpur, where I stayed for 2 weeks. The aim was to start grasping the FMCG business...the systems n process..the terminology and the roles...before I went to Ajmer (which is my current location) and took up my independant charge. Now, If the above doesnt make any sense to you...its ok...the blog isn't about HUL, the BLT program or the FMCG Business...its about what all I learnt, noticed and was touched by while I was failing miserably at understanding the FMCG business (hope my tutor doesn't read this :))
Well that's it...lets begin!!